Strategic Business Planning
Strategic planning is often required when starting a new business, product, or service, expanding a current organization, product, or service, purchasing a new business, product, or service, and reversing a declining business. The Strategic Plan provides a blueprint, describing your company, its products, the competitive environment, management team, financial health, and business risks.
The plan allows you to....
Identify and describe the target customer profile, features, advantages and benefits of your new venture, product or service. Prove your plan is credible by thoroughly researching the needs of the new business.
Develop a marketing plan, including a full description of targeted promotions and a timeline for implementation. You also get to examine market conditions, the nature of your customers, as well as your competitors, sales potential, and projected results of your promotional campaigns.
Develop a management plan, including a full description of the management system and implementation timeline. Develop financial plans including projected startup costs, operating costs, revenue, profits, and break-even analysis for the first 3 to 5 years.
Projected financial plans allow you to effectively predict upcoming problems, or prevent them. In other words, the perspective gained through your Strategic Business Plan can make a huge contribution to your company's success, and help you get the funding you need.
Identify building and equipment needs, including suppliers and cost estimates. Develop company milestones, including a timeline of upcoming products and services.